A market recovering despite uncertainties

We believe that the Swiss real estate market in 2025 is showing clear signs of stabilization after several years of rising interest rates and cautious buyer behavior. Mortgage rates remain attractive, supporting demand for quality housing in both urban and suburban areas. The limited supply in attractive locations helps maintain property values and market momentum.

We believe that prices for residential properties and condominiums have risen moderately, while investment properties continue to attract investor interest. Looking ahead to 2026, we anticipate continued appreciation in urban and suburban areas, especially for high-quality and sustainable housing.

The imputed rental value reform: a strategic factor

We believe that the gradual abolition of the imputed rental value for owner-occupied homes will be a major change for the market. Until the reform is fully implemented, the imputed rental value remains taxable, offering certain deductions for mortgage interest and maintenance costs. This reform encourages owners to plan their investments carefully and anticipate adjustments for 2026.

Adapted investment strategies

To take advantage of the 2025 context and prepare for 2026, we believe it is advisable to:

* Select properties in strategic locations close to services, high quality of life, and strong potential for value appreciation

* Invest in well-maintained, sustainable properties capable of delivering stable returns and long-term capital growth

* Diversify the portfolio between residential, mixed-use, and commercial assets according to risk profile

* Anticipate the fiscal impact of the imputed rental value abolition by optimizing financing and deductions before full reform implementation

Supporting our clients for the long term

We believe that Swiss real estate remains a source of opportunity for those who invest wisely, anticipate fiscal changes, and focus on quality assets. At Praemium Immobilier, we support our clients at every step evaluation, financing, market monitoring, and personalized tax advice.

We are convinced that this approach secures your investments and maximizes their long-term value while building a relationship of trust and lasting collaboration.

Sources: CIFI IAZI, Wuest Partner, UBS, OFL, Parlement.ch