A Responsive Yet Demanding Market

Summer typically brings a noticeable increase in property viewings. Buyers are often more available and motivated to finalize their plans during the warmer months.
However, seller competition can also intensify. A poorly presented or underprepared home may go unnoticed—even in sought-after areas. The first few days on the market are often critical, so it’s essential to make a strong first impression.

Key Elements of a Successful Presentation

1. Enhance Outdoor Appeal
Freshly mowed lawns, clean patio furniture, and a blooming balcony make a strong impact. A tidy and welcoming exterior is a major selling point in summer.

2. Maximize Natural Light
Bright, airy homes are in high demand. Schedule viewings during the day, open shutters and curtains, and use light-toned decor to amplify brightness.

3. Create a Cool and Minimal Ambience
Buyers are drawn to calm, refreshing interiors. Declutter the space, remove personal items, and add subtle seasonal touches such as lightweight fabrics, green plants, and minimalist decor.

4. Prepare a Comprehensive Property File
Today’s buyers are informed and quick to act. Anticipate their questions with a complete file including floorplans, permits, service charges, and all required diagnostics (e.g. asbestos, energy certificates such as DGE or CECB, where applicable).

Did You Know?

According to OCSTAT data, average selling times in Geneva are up to 20% shorter between June and September compared to the winter months—provided the property is effectively showcased from day one.

A Unique Boost from Falling Interest Rates

Swiss banks have recently lowered mortgage rates close to 0%, injecting new momentum into the market. This favorable environment increases buyers’ purchasing power and encourages demand—especially for well-located family homes.
Selling this summer means benefiting from this rare window of opportunity to attract serious and financially ready buyers.

Conclusion

A summer sale can be fast and efficient—if your property is properly prepared. By capitalizing on seasonal advantages, visual presentation, and market responsiveness, you can attract the right buyer in a shorter timeframe. For optimal results, consider working with a local real estate professional who understands the specific dynamics of your market.

Sources: OCSTAT Geneva, USPI Geneva, CECB, UBS